Fans are just what they sound like - they are fans of your team! The fans list is a perfect place for those people who want to stay updated about events but do not fall into the parent, player, coach, or manager categories (such as family members and alumni) . Fans are not roster members, they reside on their own list on the fans page. If you want, you can turn on the fans widget and display your fans on the homepage.
When sending out team communications you can choose to include fans or not.